In a groundbreaking move, popular content creator xQc has reportedly finalized a lucrative two-year contract worth nearly $100 million with streaming platform Kick, according to his agent Ryan Morrison. This high-profile signing marks the Twitch streamer entering a non-exclusive agreement with a rival platform. Although an official announcement is yet to be made, some details about the deal are out.
The initial contract is valued at approximately $70 million, with additional incentives taking the total sum beyond $100 million. This substantial agreement solidifies xQc’s status as one of the industry’s most sought-after talents, and his decision to align with Kick carries significant weight for the burgeoning platform.
With an impressive following of over 11 million on Twitch, xQc ranks as the second most-followed English-speaking channel on the platform. This substantial fan base brings considerable exposure and influence to Kick, bolstering its position as a formidable contender in the streaming industry.
The move by xQc is expected to amplify Kick’s visibility and attract a broader audience. Non-exclusivity allows the content creator to continue engaging with his established Twitch community while exploring new avenues and opportunities on Kick.
In a similar stunning turn of events, renowned Twitch streamer Richard Tyler “Ninja” Blevins has also made a surprising leap from the platform to Kick. Ninja, widely recognized for his professional esports background and meteoric rise to fame through Fortnite, has garnered significant attention over the past decade. On June 9, Ninja took to Twitter to reveal his migration to Kick, stating, “Live on Kick and YouTube today.” The official Kick Twitter account responded with a tweet that read, “Big Moves,” acknowledging Ninja’s arrival on the platform.
These moves may inspire other streamers to explore the potential of this emerging streaming platform. It also signifies a shift in how streamers navigate their careers, as more creators explore multi-platform strategies to expand their reach and diversify their revenue streams. As streaming platforms fiercely compete for top talent, such high-profile deals continue to reshape the landscape of the digital entertainment realm.
